Brand Design Inspiration – Part 3: Where to Find Brand Design Inspiration
While it’s true that your brand identity should be the core of your brand design, as we discussed in part 1 of this series, it’s certainly helpful to turn to others for brand design inspiration. There...
View ArticleOrganic vs. Paid Social Media: Harnessing the Power of Both
Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may...
View ArticleSocial Media Algorithms – Part 1: How Do They Work?
If you are creating stellar posts, but they aren't reaching your followers, it may be that social media algorithms aren't helping you get your posts where they need to be. That's because while social...
View ArticleHow to Create Videos for Mobile & Why It’s Crucial
If you’re still retrofitting your website videos for mobile marketing campaigns, your content will struggle for engagement on social media feeds, where you face fierce competition for visibility....
View ArticleHow to Convince People to Buy Using Persuasive Content
“Wake up every morning feeling refreshed and ready to take on the day! Buy your SleepGreat mattress today and join the 3 million people enjoying a better night’s rest.” This blurb for a fictional...
View ArticleThe Importance of Graphic Design in Marketing: Why You Can’t Overlook It!
What do brands like Google, Nike, Amazon, and Apple have in common? Aside from being giants in their respective industries, they have some of the most recognizable brands and logos in the market. These...
View ArticleMarketing During a Recession: Part 2 – What to Know about Consumer Spending
As we discussed in Part 1 of Marketing during a Recession, marketing is critical to your business's survival. In Part 2, we discuss how understanding consumer spending during a recession can help you...
View ArticleIntro to ChatGPT – Part 1: What Is ChatGPT?
Since its release late last year, ChatGPT has been a hot topic on social media and among tech commentators. Many people have been talking about how it will transform the way the public interacts with...
View ArticleAI in Content Marketing: How It Can Help
We live in a tech-driven world, and that isn’t about to change anytime soon. There were days when technologies like AI (artificial intelligence), VR (virtual reality), and AR (augmented reality) were...
View ArticleNeed Insurance Marketing Ideas? Discover the Most Effective Tactics
The insurance industry is highly competitive, making it hard for your agency to stand out. According to IBISWorld, there are 410,176 agencies and brokers in the U.S. right now. And depending on your...
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