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Mobile Marketing Strategies That You Should Forget
While we’re living in an age of tremendous innovation in mobile marketing, there are also plenty of companies that are still holding on to tactics that only worked three or four years ago, or never...
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What Makes Visual Content So Important in Digital Marketing?
Digital marketing bombards web users daily, requiring them to constantly evaluate which messages they want to hear. One way to make your company stand out is by adding visual content to your messaging....
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The Latest Trends in Search Engine Optimization
Search engines are always updating their algorithms, requiring companies to continually revise their online content for optimal discovery. Keep these new standards in mind when evaluating your digital...
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What is Evergreen Content and Why is it Important for Your Blog?
When you create content for your blogs, the kind of content you create can basically be split up into two categories: newsworthy/timely and evergreen. Newsworthy or timely blogs are blog posts that...
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How Will Content Marketing Evolve as We Get Closer to 2016?
Content marketing has become less about trying to reach everyone all the time, and more about crafting engaging content and creating meaningful connections. As we head toward a new year, content will...
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Effective Content | How to Use Content You Already Have to Maximize Leads
You invest a lot of time and money into creating quality content – that’s why you’re reading this, and it’s why we wrote it. Here’s what typically happens: write a stellar blog post, it’s featured on...
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The Most Common Reasons Startups Fail at Digital Marketing
The commitment of time and resources that is necessary at the outset can leave many business owners frustrated or exhausted. Startups may foster great ideas powered by creative teams, but without...
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Are Ad Blockers Hurting the Content Marketing Industry?
It’s a universal online experience: you click on an article that piqued your interest, only to find out exactly how loud your speakers are when a video ad – mysteriously hidden somewhere on the page –...
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Search Engine Marketing | It is not about you, it is about your persona
Most old-school and even modern marketing practices, require your audience to be redirected or bothered to engage with your content – to be redirected. An email is received with a call to action that...
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An Early Look at how Content Marketing will Evolve in 2016
Content marketing strategies hardly stay put for long. Here’s how last year’s good ideas will evolve into 2016’s next big trends. Social media across multiple platforms Facebook and Twitter pages have...
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Digital Marketing Tactics that No Longer Apply in 2016
In the ever-changing digital world, keeping up with the most current marketing strategy can be tricky, but it’s absolutely necessary. Here, we outline digital marketing tactics that are on their way...
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Digital Marketing | Top 10 new sources for trends and more
Staying on top of the latest in digital marketing can take endless time and energy. Quality sources for news about the newest trends and how-to articles are scattered around the web. Below, we’ve...
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Digital Marketing Tips | Purpose, Perfect Customer, Spark, & Kindling Strategies
Whether you are starting or starting over, branding your online business is paramount. Having an idea of a product or service is one thing, but having that idea with the branding that supports...
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5 Great Attention Getting Headline Formulas for Your Business’ Blog
Is there anything magical about a headline formula for your blog? It is a familiar struggle for content writers – finishing a well-crafted, useful blog post, but coming up short when it comes to the...
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3 Branding Strategies for Start-Ups
Starting a business can feel like the best decision you’ve made or one that you second-guess each step of the way. The goal, of course, is that decision to start the business is the right one that the...
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Influencer Marketing | 3 resources for your influencer marketing process
Influencer marketing isn’t a new tactic. It’s a standard tactic for marketers and analytics. It is evolved as a tactic used in social media to drive word of mouth. Influencer marketing can greatly...
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3 Sure Signs It Is Time to Outsource Your Small Biz Marketing Needs
Small business owners get overwhelmed. Depending on where you are at today, you may feel like you have everything under control or feel like someone needs to toss the lifeguard ring to you because you...
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Easy Ways to Improve Your Web Design
While SEO and quality content are important tools to managing an effective website, if you can’t get a user to sit on your site long enough to see what you have to offer, they may not matter much....
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Landing Page Tips to Help Increase Conversions
Your landing page is the first thing a visitor sees. What sort of first impression are you making? This can be measured through your site’s conversion and bounce rates, and if you aren’t pleased with...
View ArticleCommon eCommerce Mistakes | Content Planning – Part #3
It has been well reported, here and on numerous digital marketing blogs, that content is one of the many keys to drawing an audience into your brand. The internet as a whole is loaded with content,...
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