3 Sure Signs It Is Time to Outsource Your Small Biz Marketing Needs

Small business owners get overwhelmed. Depending on where you are at today, you may feel like you have everything under control or feel like someone needs to toss the lifeguard ring to you because you feel like you are drowning in a wave pool of marketing needs. Wherever you are sitting today on that spectrum impacts your perception of your need to outsource your small business marketing needs.

You may already know you need it but are too skeptical of making that leap, or perhaps, you need additional confirmation that what you are experiencing is, in fact, a sure sign that now may be the best time to find that marketing partner.

Infusionsoft can be confusing as it is – without adding hiring an Infusionsoft Certified Consultant or Partner as well. We want to make sure you get the best consultant for YOUR company – whether that is us, or not.
We compiled this guide to make your experience with us – or any Consultant or Partner – a better, more productive one. Our free guide will give you the questions you should ask:

Here, are three sure signs that it is time:

1. There is not enough time in the day to get what you need to get done, done – marketing-wise. Wishful thinking that you can do everything is one thing, doing it is another. Let’s face it, most small business owners have that mindset. It worked for a little bit, but in most cases, there was some crash and burn associated with trying to take on everything. Something has to give, it doesn’t matter if think you can do it all, which you may be able to, but what happens to most is that something else suffers. It is not practical to be 100% on everything, every day. Small business doesn’t effectively work that way. The mechanic cannot be expected to be a marketing expert. The pathologist cannot be expected to the marketing expert. The reason you started a business is because you’re a rock star at what you do. If that is marketing, well, then you probably don’t need to outsource – that is based on the assumption of outsourcing the strategy, you may need to outsource the talent to deliver the service – which even in this example, we can see that even experts need help. So, if you find yourself being pulled in every direction in your business, and still feel like with one step forward you are two steps with your marketing. This is a pretty good sign that you may want to consider outsourcing your
2. There are inconsistencies between your vision and marketing reality. This may be a hard fact to chew, and most don’t want to face that reality. It is not a sign of weakness to identify it and do something about the inconsistencies. This is a common factor for individuals that do not have an art, design, or marketing background. The vision of what you want market-wise is there, but the action reality is not that vision. There are a variety of reasons why that can and does happen. It can be the tools used in crafting the marketing strategies, the inconsistent designs, or the cookie cutter approaches from a variety of free online resources. Sure the intent was meant well and in most cases deal with trying to do it yourself to save money. Frugality is important, but it can also hurt your brand and marketing initiatives when the inconsistencies that devalue the business, product, or service. In fact, in many cases, the time re-working the projects costs more than the actual initial investment. So, if there is a disconnect between your marketing vision and reality, you may want to consider outsourcing your marketing needs to a firm that can help deliver that marketing image consistently.
3. You’ve lost the “fun” spirit that started the business and is feeling drained. This can go beyond the scope of marketing, but if outsourcing the marketing function would help you to refocus on what it is that got you to get into business in the first place, it may be one of those saving graces that can help you to get back to you.If your marketing initiatives are not clear, consistent, or performing, it may be the time to step back and partner with a marketing firm that can help you to identify strategies, deliver, monitor, measure, and adjust initiatives. This would take away several functions off your back and could provide you with more time to focus on areas of the business in which you enjoy. As a result, it may also help you to regain a more positive mindset, and as we like to say at Viral Solutions, help you to make business fun again.

The thought of outsourcing marketing needs can be identified as an indicator. However, the sheer thought of outsourcing to many may not be enough to make that commitment. For some, it may be coming to the realization that wearing all of the hats in a business is not fun and is draining. For others, it may be coming to grips that a variety of free tools and cookie cutter approaches to marketing has created a disconnected brand. While, others are just ready to throw their hands up in a last ditch effort to make business fun again. The three sure signs discussed are not the only signs, but are examples of what many small business owners do experience, and are often the bigger signs that help individuals to make finally the switch and commitment to outsourcing their marketing needs.

Copyright 2015 Viral Solutions LLC

by Thomas von Ahn | Chief Elephant Slayer

We help overwhelmed small business owners duplicate themselves – so business can be fun again.

Viral Solutions LLC is a Digital Marketer Certified Partner, an Infusionsoft Certified Consultant, a Google Partner – Certified in AdWords and a Mobit Certified Partner.

Viral Solutions LLC

4650 W Spencer St

Appleton, WI 54914

United States (US)

Phone: 888.816.1222
Email: local@viralsolutions.net
URL: http://viralsolutions.net/

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