Where to Find Content Inspiration When You’ve Run Out of Ideas
It happens to the best and most experienced writers. You sit down to write, but you have no idea how or where to start. Content inspiration doesn’t come easily, and yet you have a deadline to meet....
View ArticleWhy Instagram Is One of the Best Social Media Sites for Marketing
Technology is the so-called great equalizer in the modern era of digital marketing. By leveraging the best social media sites for marketing, smaller brands can compete with the giants without the need...
View ArticlePractical Tips to Evaluate Your Marketing Partner’s Performance
Are you happy with your marketing partner? It’s a loaded question, but one many business owners ask themselves when partnering with an outside agency. The problem is that it’s not easy to answer....
View ArticleUnderstanding the Challenges of Video Marketing
According to a study published by wyzowl, 86% of consumers prefer video over other forms of content. And according to 89% of marketers, video marketing can deliver a high ROI. So, why aren’t more...
View ArticleSetting up a Real Estate Marketing Budget: How Much Should You Spend?
Want to grow your real estate agency this year? Then make sure you set aside resources and develop a real estate marketing budget to reach more potential clients. A few years ago, there were more than...
View ArticleHow to Create High-Performing Carousel Posts on Instagram
When Instagram first emerged as a social media platform, it was all about photo sharing but like most successful apps, it has evolved. Today, users rely on this digital arena to shop, discover new...
View ArticleThe Importance of Using Multiple Social Media Platforms
It's a known fact across the business world that social media is an effective marketing tool companies can utilize to promote their brands successfully. This is mainly because of the immense number of...
View ArticleHow to Use Instant Experience Ads on Facebook and Instagram to Your Advantage
According to statistics, most people spend roughly 90% of their time on their phone apps rather than actual websites. Besides, loading a page takes an average of 22 seconds, but 53% of mobile users...
View ArticleThe Dos and Don’ts of Creating Great Captions for Instagram Posts
Simple as it looks, it’s not so easy to write great captions for Instagram posts. Thinking up new, engaging, and intriguing captions can feel like a chore on top of everything else you have to do....
View ArticleWhat Email Marketing KPIs to Consider
There's no question that email marketing is an incredibly valuable tool. Along with allowing you to communicate directly with current and potential customers, it gives you the flexibility to tailor...
View ArticleHow Small Businesses Should Adapt to Meet Their Customers’ Needs
If you own a small business, making it evolve to meet customer needs is an excellent way to keep it competitive and relevant in the marketplace. Here are some practical tips for doing that. Act on...
View ArticleEverything You Need to Know About Demand Marketing
People in business-to-business (B2B) sales and marketing face unique challenges that their counterparts in consumer marketing don't have to worry about. However, many B2B marketers use the Demand...
View ArticleHelpful Tips on Product Photography for E-Commerce
The success of Instagram, infographics, and live video content proves that visual marketing is here to stay. For those in e-commerce, your overall aesthetic can be the deciding factor on whether your...
View ArticleQR Code Marketing: How to Make the Most of This Technology
QR codes have been around for over a decade, but they have only recently started to gain traction in mainstream society. They are becoming increasingly popular as people become more aware of them and...
View ArticleHow to Address Low Website Traffic & Bring in Visitors
As a business owner, you understand how important it is to get traffic to your website. Without traffic, you can’t generate leads. And without leads, you can’t earn revenue. So, it’s incredibly...
View ArticleUnderstanding the Value and ROI of Online Communities
Creating a vibrant online community where customers can discuss your products is a great way to build a buzz about your brand, nurture loyalty, and even boost sales. But it’s hard to know if the time...
View ArticleBrand Design – Part 2: Don’t Underestimate the Importance of Color
Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed...
View ArticleHow to Create Helpful Content & Why It’s Worth Doing
Understanding Google's Helpful Content Update In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to...
View ArticleWhat Is the Customer Value Journey®?
Two things are certain when it comes to successful marketing: You must understand your customer. You can't just wing it. You know this already, but do you have a Customer Value Journey® map? Put...
View ArticleBrand Design Inspiration – Part 3: Where to Find Brand Design Inspiration
While it’s true that your brand identity should be the core of your brand design, as we discussed in part 1 of this series, it’s certainly helpful to turn to others for brand design inspiration. There...
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