Authority Content Series: Taking it to Social Media
So far in our series about authority content marketing, we have talked about what authority content is, how to develop high-quality content, and how to use a robust content curation strategy to enhance...
View ArticleAuthority Content Series: Getting Your Content the Recognition It Deserves
So far in our authority content series, we have discussed what authority content is, how to create great content, how to leverage a smart content curation strategy to build authority and how to make...
View ArticleCertified Content Marketing Specialist | Get the course!
Among the various certification courses available through Digital Marketer is Content Marketing Mastery, which allows you to become a certified content marketing specialist. You’ll learn how to drive...
View ArticleSMO Series: Attracting More Attention When Sharing Links to Original or...
As we continue to discuss the importance of a robust social media optimization (SMO) campaign and the best practices for implementing one, we turn our attention to the actual content you are posting...
View ArticleB2B Marketing Strategy | Time to put that into Hyperdrive
Here’s the truth: Content marketing leaders experience eight times as much traffic as non-leaders. Think about what you could do with all those new leads! Unfortunately, converting your business into a...
View ArticleMarketing Trends Series: Native Advertising a More Effective Form of Marketing
In this week’s edition of our Marketing Trends Series, we are taking a look at a form of advertising that has rapidly grown over the last several years: native advertising. Content marketers are...
View ArticleMarketing Trends Series: The Evolution of Personalized Content Continues
As we continue our marketing trends series, we look at a big trend that has actually been a key element of marketing campaigns for years: personalization. Marketers who are able to personalize their...
View ArticleMarketing Trends Series: The Rise of Interactive Content
Modern marketing is about more than just informing — it’s about engaging. Marketers are expected to create campaigns that engage their audiences, encouraging them to take action and become customers...
View ArticleLead Nurturing 101: How to Boost Your Conversion Rates (And Your Revenue)
Lead campaigns without nurturing are a lot like faulty pool floats. A lot of effort goes into blowing them up, yet a few small pinholes will have you huffing and puffing with absolutely nothing to show...
View ArticleContent Marketing Tips for Real Estate Professionals
In today’s world of endless information and millions of ways to get it, you need to have a strategy. Content marketing is such an essential and valuable approach for real estate professionals because...
View ArticleReal Estate Marketing Tips: How to Grow Your Following- Part 1
As a real estate professional, you want to move properties quickly, but standing out online in the real estate market isn’t easy. Plus, with digital marketing changing with the speed of light, it’s...
View ArticleBridging the Gap Between Online and Offline Sales to Accelerate Your Business...
What tools do you have in your arsenal? In Part 1 and Part 2 of our series Bridging the Gap Between Offline and Online Sales to Accelerate Your Business, we discussed the difference between these...
View ArticleThe Future of B2B Sales – Part 3: Why B2B Social Media Is Imperative to Sales...
If your company is in the B2B sphere, you may believe that marketing on social media is not for you. You are not alone in your thinking. This article from Forbes states… “The first reaction to social...
View Article360-Degree Marketing – Part 1: What Is It & 9 Key Components
Social media. Email. Google ads. SEO. Content marketing. PR. Direct mail. Lead nurturing. Traditional advertising. Webinars and seminars. Apps. Websites and landing pages. The list could go on and on...
View ArticleUsing the RACE Framework for Your Digital Marketing – Part 2: How to Interact...
Imagine you were planning a wedding and your goal was to host 100 guests at the venue of your choice. Yet, you never researched venue locations, created a guest list, or invited a soul to the event—you...
View ArticleConnecting with Your Customers through Voice-Activated AI
For so many years, we watched movies in which spies were able to speak into their watches and use high-tech devices to capture the bad guy. What’s pretty cool is we now live in a time when real people...
View ArticleHow to Approach Content Marketing for Nonprofits
You believe in the organization you work for. You’re probably pretty passionate about the impact your organization makes, and it’s frustrating when other people don’t see the value in it. Budgets are...
View ArticleContent Marketing for Beginners: The Difference Between Vendors and Partners
Content marketing for each brand is a unique project. You must understand the difference between a vendor and a partner. The content should match each brand’s voice, style, marketing channels and adapt...
View ArticleHow to Reach a Wider Audience with Your Marketing Message
A successful marketing campaign is one that can convey the right message to the right people at the right time. But is it enough if you want to learn how to reach a wider audience? Like any business...
View ArticleIntro to Fundamental CSS Concepts for Design
When designing the front-end of a website, the line between development and design can often be blurred. It's ultimately the front-end developer’s job to take the designer's vision and translate it...
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